Make sure you speak to all the personality styles if you are presenting to a group. It’s better to make your presentation “short and sweet” to appeal to the bottom line “D”‘s, while telling the “I”‘s that your proposal will bring them recognition, and reassuring the “S”‘s that your product or service will work smoothly for them and their staff. Tell the “C” group that you will have a follow up session after the break where you will cover all the details.